Barbershop Website Checklist: What to Put On It (and What to Skip)

A good barbershop website answers three questions in the first few seconds, on a phone: can I get a cut today, how much is it, and where are you? Put those three things at the top, keep everything else short, and you already have a better site than most.

This barbershop website checklist walks through what to include, in the order customers look for it. You don’t need a big site. One well-organized page often does the job better than ten.

What goes at the top of the page?

The first screen should say who you are, where you are and how to get a chair. Someone on their phone decides in seconds whether to keep reading or call the next shop.

• The shop’s name and what you do (“Barbershop in [your neighborhood]”)
• One clear button: Book now, Call us or Walk-ins welcome, whichever is true for you
• Your address or neighborhood, so people know straight away if you’re close

If you take walk-ins, say so in big letters. If you work by appointment only, say that too. Nobody likes turning up to find out.

How should you list services and prices?

List your most-asked-for services with a short name, a price or “from” price, and roughly how long each takes. This is the section people scroll to most, so keep it simple:

• Each service with a short name: “Haircut”, “Skin fade”, “Beard trim”, “Kids’ cut”, “Hot towel shave”
• A price, or a “from” price if it varies
• Roughly how long it takes, if you know

You don’t have to list every combination. Five to ten services are enough. If prices change often, use “from” prices and keep them current. An old price on your website is worse than no price, because it starts the visit with an argument.

How do customers book?

Make booking possible with one thumb in under a minute. If you use a booking app, link to it from a big button near the top and again near the bottom. If you take bookings by phone or text, make the number tappable so customers can call with one tap.

Opening hours (keep them honest)

Show your regular hours, your days off and any difference between walk-in and appointment hours.

• Your regular weekly hours
• When you’re closed (holidays, a day off each week)
• A note if hours are different for walk-ins and appointments

Wrong opening hours are one of the fastest ways to lose a customer. When your hours change, update your website and your Google Business Profile on the same day.

Which photos should you use?

Use real photos of your shop and your work, never stock photos. Good ones to start with:

• The outside of the shop, so people recognize it from the street
• The inside: chairs, mirrors, the feel of the place
• Close-ups of finished cuts and fades (ask customers before you post a photo of them)
• Your tools and station, if you’re proud of the setup

You don’t need a professional photographer. A modern phone, good daylight and a clean background go a long way.

Introduce your barbers

People often choose a barber, not just a shop. A short line about each barber, what they’re known for (fades, beards, kids, long hair) and the days they work helps customers ask for the right person.

Location, directions and reviews

Write your full address as text, add a map link, and say how to find you. Then show reviews only if they are real.

• The full address, written out as text (not only inside a map)
• A link that opens the address in Google Maps
• Parking tips, the nearest bus or train stop, or “next to the pharmacy”, whatever helps

If customers have left reviews on Google or elsewhere, you can link to them or quote a few, with their permission. Never write reviews yourself or use made-up ones. It’s dishonest, customers can usually tell, and in the US the FTC has rules against fake reviews. No reviews yet? Leave the section out for now and ask happy regulars to leave one on Google.

The small details that matter

• Payment options: cash only, cards, tap to pay
• Kids’ policy, if you cut kids’ hair
• Gift cards, if you sell them
• A short FAQ: “Do I need to book?”, “How long is the wait on Saturdays?”
• Links to your Instagram or TikTok if you post your work there

What to skip

• Long “about us” stories on the home page. A few warm sentences are plenty.
• Autoplay music or video. It annoys people and slows the page down.
• Pop-ups the moment someone arrives.
• Anything that only works on a computer. Most of your visitors are on a phone.

The bottom line

Open your website on your own phone and pretend you’re a new customer. If you can find the price of a fade, the Sunday hours and the booking button in under 30 seconds, you’re in good shape.

You can build a site like this with any website builder. If you’d like a head start, VibeToApp builds a first version from your shop’s name in about a minute, and you can change anything by typing what you want. Whatever tool you use, the checklist above is what matters.